Tuesday, October 21, 2008

Science of Shopping

1. I think the most important point of this article are that people are highly influenced by store organization subliminally, and that there is an exacting science behind the way people shop.
2. Personally, I feel that while I am somewhat influenced by a stores design, I am more influenced by prior knowledge I have about a brand or what I perceive the product to be rather than by the actual, physical storefront.
3. I would analyze:
Store size
Store proportions
Product types
Materials/decorations
Product location
etc.

No comments: