1. Design and marketing are two aspects of a products life that are essential to each other. A products design promotes an image and sends a message to the targeted consumer based on the image. This is the essence of marketing. So a product is marketed based on the chosen design. I think the most important element is branding. It is a reflexive element that is highly influential on the average American.
2. Branding and marketing sell a product by promoting how it will change your life in a positive way, therefore creating a good experience. It is all about perceived changes from buying a product and how owning a certain product will improve a persons experience.
3. K College's brand position is all about the quality liberal arts education and the strong community aspect of school. Design of the campus, the classroom experience, the study abroad program, and the K plan are all design aspects that reinforce the idea that one will get a premier education at Kalamazoo.
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